Two new Peter Millar retail locations opened in the U.S. in 2023-2024. These new storefronts needed imagery to announce their arrival while emphasizing the seasonal line. For the New York City location, the imagery is pulled from Peter Millar Crown Crafted, the high-end sub-brand to highlight the quality and sophisticated styling that Peter Millar is known for.
The second location is in Tampa, Florida. I included imagery with more warmth to standout against the white facade of the building. Using shadows and light streaks, there is a sense of lightness to match the Spring line.
