Krispeas™ by Laila's Kitchen combine the unique flavors of a classic Mideast favorite with the convenience of a delicious gluten-free snack that's packed with nutritious green split peas, flax seeds, and 11 herbs and spices. After testing the product at local farmer's markets, selling out nearly every week, Krispeas was ready to expand into the commercial arena. They decided to redesign their packages to stand out on the shelves.
The idea was to design a bag that represented the falafel chip as a Middle eastern and Southern Californian hybrid. The patterns are inspired by Middle Eastern tile art and each flavor is represented by a rich, jewel tone.