MICOO ice cream reinvents dessert dumplings, drawing inspiration from beloved classics with unexpected twists. Their handcrafted ice cream features premium ingredients sourced globally, encased in larger-than-usual mochi bundles, allowing for generous additions of fruit, nuts, pastries and compote ribbons. The result? A handheld, pillowy, sticky ice cream treat.
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Needs for this project included: Logo, branding, and packaging design. Creamy neutrals and deep jewel tones were brought together to nod to the rich and worldly inspiration of the ice cream flavors. Individual wrappers were designed for an easy, on-the-go snack appeal. Hand-packed pints are affixed with a sticker label. For a fun additional piece, I designed a branded ice cream cone skewer for serving the mochi ice cream at pop up events. Guests can "poke-and-take" their treat to keep their hands clean.
